Marketing Operations & Systems Integration

Marketing Operations & Systems Integration

Experience supporting ecommerce and marketing systems across Shopify, NetSuite, Extensive, Klaviyo, and Mailchimp. Focused on product data workflows, integrations, and operational efficiency.


  • Managed product data flow between NetSuite, Shopify, and Extensiv (WMS) using Celigo

  • Built workflows for SKU creation, pricing tiers, catalog sync, and order sync.

  • Maintained data consistency across ERP, ecommerce, and retail systems

  • Supported product launches across multiple sales channels

Product Launch & Order Sync Workflow

End-to-end product data and order sync across ERP, ecommerce, and fulfillment systems.


Overview

Built and managed an end-to-end product and order workflow across NetSuite, Shopify, and Extensiv to support multi-channel ecommerce and retail distribution.


Problem

Product launches required manual setup across multiple systems, leading to inconsistent data, delayed launches, and increased operational overhead.

Order routing and fulfillment workflows also required coordination across disconnected systems.


Solution

Established NetSuite as the source of truth and implemented structured workflows using Celigo to sync product data, orders, and inventory across systems.

Standardized SKU creation, pricing tiers, and catalog formatting to ensure consistency across ecommerce and retail platforms.


Workflow

Product Flow

  • SKU created and configured in NetSuite
  • Product data synced to Shopify via Celigo
  • Pricing tiers and catalog updates applied via CSV workflows
  • Retail catalog formatted and uploaded to retail platforms

Order Flow

  • Orders placed on Shopify
  • Orders synced to NetSuite
  • Orders routed to Extensiv for fulfillment
  • Shipping updates and tracking synced back to NetSuite and Shopify
  • Inventory levels updated across all systems


Impact

  • Reduced manual setup time by 30% and improved product launch speed by streamlining SKU setup workflows.
  • Increased product data consistency across ecommerce and retail channels.
  • Reduced manual intervention in order routing and fulfillment.
  • Supported scalable growth across Shopify and retail platforms, supporting up to 150 orders a day.